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Our mission

Passion is a craft brewery located in Trentino, Italy. We are 3 friends who came together on a quest to create innovative, uncompromising and unconventional beers that are an expression of our obsession with quality brewing.
In our philosophy, “Craft” is the keyword. In our native language, “craft beer” is commonly translated into “artisanal beer” – an expression that we feel doesn’t live up the the meaning of what we stand for. According to the dictionary, a “craft” is a skill in making things by hand. This implies a personal and intimate connection between the craftsman and the product.
Read Our Manifesto

What drives us

Some keywords of our journey

Passion before everything

After several years of pianification, organization, studying abroad, universities, job experiences in many different breweries around Europe, marketing degrees, meetings, endless working nights, discusssions, illusions, unexpected situations, writing and planning our recipes, testing them with our homebrewing kit, drink those first beers, editing business and marketing plans, we are now proud to announce that our dream is coming to be realized.

A craft brewery that wants to live up the beer world at 360° with the aim to be unconventional and limitless.

Our

Labels*

We are working on 5 different beer styles. We can’t wait to bring you our produtcs, our values and our love for craft beer!

*available from February 23rd 2018

Be Craft
Be Passion

Join our
newsletter to get exclusive access to:

• BP inauguration party;
• special discounts;
• beer previews;
• craft beer material such as recipes and guides.

Sign up for free now and help the craft beer movement growing!

Join our
newsletter to get exclusive access to:

• Passion inauguration party;
• special discounts;
• beer previews;
• craft beer material such as recipes and guides.

Sign up for free now and help the craft beer movement growing!

Which colour are you today ?
Passion #BeCraftBePassion
BrewPassion
#BeCraftBePassion